SMEs portfolio
Cameroun Breuvages, Cameroon
CONTEXT
Cameroon, with a population of 15 million, has enormous potential. It has diversified human and natural resources (oil, timber, cocoa, cotton, tea, bananas and tourism); a relatively developed industrial sector; and a good logistical position, with the port of Douala and access to the Central African sub-region.
Cameroon is the linchpin of the Central African Economic and Monetary Community (Cemac), accounting for nearly 50 % of both GDP and population in the 6-nation zone. Its political solidity gives it additional weight in a region where overall stability remains uncertain.
CAMEROUN BREUVAGES
Cameroun Breuvages is a company based in Douala. Its business is to produce and purify water from underground sources, and to sell it in half-litre polyethylene sachets. This packaging allows it to sell a product that is significantly less expensive than bottled water.
The company is positioned in a rapidly developing market, reflecting:
INVESTMENT
I&P’s investment has allowed Cameroun Breuvages to complete its capital structure and to start production in 2004.
In 2005, complementary investment via a current account facility.
In 2007, partial capitalization of the current account facility. I&P holds a 21 % stake in the capital.
Cameroon, with a population of 15 million, has enormous potential. It has diversified human and natural resources (oil, timber, cocoa, cotton, tea, bananas and tourism); a relatively developed industrial sector; and a good logistical position, with the port of Douala and access to the Central African sub-region.
Cameroon is the linchpin of the Central African Economic and Monetary Community (Cemac), accounting for nearly 50 % of both GDP and population in the 6-nation zone. Its political solidity gives it additional weight in a region where overall stability remains uncertain.
CAMEROUN BREUVAGES
Cameroun Breuvages is a company based in Douala. Its business is to produce and purify water from underground sources, and to sell it in half-litre polyethylene sachets. This packaging allows it to sell a product that is significantly less expensive than bottled water.
The company is positioned in a rapidly developing market, reflecting:
- strong urban demographic growth,
- decaying urban water distribution infrastructure, and
- progressive popular recognition of the health risk of consuming water of bad or uncontrolled quality.
INVESTMENT
I&P’s investment has allowed Cameroun Breuvages to complete its capital structure and to start production in 2004.
In 2005, complementary investment via a current account facility.