SMEs portfolio

Cameroun Breuvages, Cameroon




Activity: production and distribution of spring water in sachets 

Established: 2004

I&P's investment: 21% of equity stake

Revenue in 2008: 435 000 €
 


Cameroun Breuvages produces and commercialises spring water in 500 ml sachets, under the Sawawa brand. Sawawa is the leader in the sachet water market. The mineral water market is developing strongly in Cameroun as a result of the deterioration of water distribution networks and a growing awareness of the health risks of consuming poor quality water.

Economical and convenient to use, sachet water is consumed by an urban population in rapid growth, with weak purchasing power. Sawawa is a good quality water, thanks to the choice of an underground water source, and the treatment applied.

The company has experienced strong sales growth in 2009, with nearly 15 million sachets sold. A capital increase in 2009 allowed it to launch a new line of fruit-flavoured waters under the Pamparan brand name.